About Us

JAMMU & KASHMIR FESTIVAL is a unique way to celebrate the rich cultural heritage of the state and showcase the pluralistic, varied cultural mix of its heritage to the British population. There is a misinformation in the UK on Kashmir and the general impression is that Kashmir is a separate region in conflict. Not many realise that Kashmir is a small region within the state of Jammu and Kashmir.

J&K has been a haven of tourism, adventure sports with a huge potential for growth and development. It is perhaps one of the most under-represented states of India in the UK. The variety of folk arts, traditional handicrafts and paintings, music, dance, theatre and oral story telling traditions of the region are fast moving towards extinction. Situated in the lap of the majestic Himalayas, Jammu & Kashmir is the crowning glory of India with a mysticism and beauty that remains unmatched, the world over.

The festival will be an opportunity especially to showcase areas within the state that are safe for people to visit and explore. This will encourage tourists and visitors to consider J&K as their next holiday destination therefore helping revive the economy of the state.

The proposed Jammu Kashmir Festival will be a series of programmes including cultural performances by artistes from Jammu Kashmir, exhibition with promotional videos, posters, photographs, clothes, artefacts, workshops and seminars focussing on various aspects of economic potential, trade opportunities, tourism potential, cultural richness and arts and crafts.